Annie Meyer featured in the Business Spectator

19 September 2012

Leading the way at the Victorian Super Trade Mission in China

Every delegate on the Victorian Super Trade Mission who has any knowledge of China will tell you that the way to succeed here is to play the long game. Things happen slowly, they say, so dig in and prepare to spend some serious time building relationships. There’s a fair bit of irony to those remarks given that China seems to be waiting for no-one in terms of its rapid development of new cities, ones that fly by the window of its 300 kilometre per hour intercity trains.

But the leaders of companies from IT, food, manufacturing and retail all echo the same refrain when you ask them how to make it here – relationships.